Friday, February 24, 2012

Proxy1Media’s PPC Team Works Miracles in first 30 days of New Adwords Account

Generating almost 4 x the Leads at the same time
Cutting the Cost Per Acquisition/Lead (CPA) in more than half

Proxy1Media’s PPC team Helps Local Auto Reseller Remain an industry leader on Google

1st 30 Day Achievements:
  • The cost per conversion/cost per lead has decreased to less than half of what it was in the immediate period prior to Proxy1’s PPC Team taking over the campaign.
  • The conversions/leads per day have increased in spite of the PPC budget/day being reduced by more than half.
  • The campaign has been made more specific i.e. the keywords and ad copies have made more specific to attract the nature of leads that the client requires.
Time Period Clicks Cost Conversions CPA Conversion/Day in PPC campaigns Spend/Day in PPC campaigns
October(Oct1 to 21 Oct) 3,468 $9,937.85 146 $66.51 16.22 $1104
October 21-November 20 5,444 15,738.75 530 $28.59 17.10 $507.70

BEFORE P1M October 1st 2011 – Oct 21st
AFTER P1M Oct 21st 2011 – Nov 20th

Steps launched to improve Quality of conversions:
  • The campaigns and ad groups were restructured. Keywords were properly organized. Split AB testing between different ad copies was set up at ad group level.
  • New Ad Copies and Keywords were introduced in the Ad Words campaign to improve the quality of leads. From business perspective, preference is for a 2000 and up year car seller. “wrecked, damaged, nice, used, nearly new cars” are the leads that are client’s top preference.
  • Geo targeted campaigns were set up to specifically target the relatively better performing states.
  • The Google Analytics tracking was implemented with proper goal tracking so that the performance of PPC traffic on the website could be closely monitored.
  • Historical Google AdWords and Google Analytics data for the clients other websites was carefully reviewed. This exercise revealed new keywords which could be included in the ad words campaign for current site.